MAXIMIZE Your Massage Therapy Department PROFITS

Thank you for choosing this book! Whether you are a seasoned therapist, spa owner, or massage entrepreneur, my hope is that this book will find you well.

This book is designed to be a collection of strategies that readers can use for greater success. I am eager to share the skills and expertise I’ve learned through so many kind teachers, to whom I owe my deepest gratitude. Much of this content I am about to share with you is a study guide for you to follow. One point I want to make clear is that the journey you are about to take is not an easy one. It will require you to study, learn, and apply these principles so that you build a solid foundation for yourself as an individual, and for the success of your career in these fields. It takes a specific mindset and a great deal of patience to obtain steady success; so with 20 years of experience behind me, I’m here to share from my inspirational gurus, leaders, and guides to give you a hand. The knowledge they’ve shared was not theirs nor is the knowledge I teach mine. I ask you to also understand the importance of passing on this information to the next generation. There is true power when we share with others.

In this book, we’ll dive into the seven most highly-effective steps that I’ve found and used to build my first spa in Birmingham, Michigan, as well as to open my second day spa in Bloomfield Hills, Michigan. In conjunction with my most recent endeavor in the heart of South Africa at Pezulu Lodge, I was able to give the opportunity to teach a group of massage therapists how to perform a massage that goes beyond just relaxation–which is the title of my first book. What many massage therapists fail to understand is that while, yes, clients desire a good basic massage, it is really their energy, personality, thoroughness, and professionalism that truly sets them apart to leave their client with a great experience.